In June 2016 PBN H+K Strategies helped Uber team launch their service in Kyiv. Since then we have been providing communication support for different Uber projects in Ukraine as well as serving as a trusted advisor to Uber country management.
PBN H+K Strategies scope of work includes:
- developing Uber launch concept;
- media training for Uber top managers;
- on-site media event management;
- media relations including interviews with Uber top managers before and after the launch, handling media inquiries, media pitching, developing info materials;
- managing crisis communications: assisting in developing crisis communications strategy, preparing company official statements;
- designing and realizing special projects with media aimed at recruiting new Uber drivers
We have organized media events on the occasion of Uber launches in 7 Ukrainian cities, as well as provided communication support for numerous Uber marketing and customer related initiatives.