MIAMI BEACH — The Miami Beach Visitor and Convention Authority has extended its eight-year partnership with Hill+Knowlton Strategies following a competitive pitch.

H+K will enhance its existing support of the marketing organization, with a focus on reaching travelers via digital and social media, according to a statement.

H+K’s Miami office has been MBVCA’s PR agency of record since 2011. The firm was chosen to remain in that role after an “extensive” and “competitive” review process, the group said in announcing the deal.

“H+K has supported the MBVCA, strategically working on our behalf to execute thoughtful, creative and compelling media-generating campaigns. The agency’s work has strengthened our destination positioning, driven regional, national and international business to the beach, created a strong community and has protected and defended us in times of need,” said Steve Adkins, the organization’s chair.

“As we look forward to new opportunities to elevate the Miami Beach brand, we know H+K is the agency for us, providing continued communications support and counsel at the highest level. Their expertise in building integrated communication programs, branding, digital, social media and content is the perfect complement to the goals of the MBVCA,” he said.

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