As part of the Shell Eco-marathon Asia 2015, H+K and Shell Thailand organized a send-off event for 70 Thai students representing 10 teams who later travelled to the Philippines to compete in the world’s biggest fuel efficiency competition. In conjunction with the event, which was co-hosted by the Ministry of Energy.
Shell Thailand released the results of the very first Shell FuelSave Fact or Fiction Study, revealing the extraordinary lengths Thai drivers will go to in order to save fuel – sometimes having the opposite effect on maximising their fuel efficiency.
Incorporating elements of interactivity, Thai celebrities Aom Suchar and Golf Pichaya teamed up with Shell Eco-marathon students, representatives of the Ministry of Energy and Shell Fuel Scientists to test who has the best knowledge when it comes to being fuel efficient, and help demonstrate to Thai motorists which actions are the most and least fuel efficient.
The event was a resounding success with more than 130 journalists from 90 publications attending, which resulted in 139 pieces of coverage in print, online and broadcast, and more than 60 million media impressions.