H+K Thailand supported Shell Thailand’s “Shell: New Lenses on Future Cities” event which aimed to raise awareness of Shell’s New Lens scenarios and the importance of the future of energy efficient development.
The New Lens Scenarios introduced a range of new analytical tools, called “lenses”, designed to help policy and other decision-makers recognise and interpret future energy issues.
H+K provided strategic counsel through the pre- to post-event phases and oversaw the establishment of strategic partnerships with key stakeholders from the private and public sectors, as well as the development of media materials, spokesperson briefing, media relations and event management.
The industry event attracted more than 60 journalists from over 40 leading publications covering CSR, energy, education, motoring, lifestyle and current affairs. More than 25 pieces of coverage have been published to date, highlighting how cities around the world have been using energy and the impact of urbanization growth on key global cities, including Bangkok.