When adidas wanted to launch its latest Climachill collection, we knew we had to engage media influencers to try the product first hand outdoors – on a boat!
In partnership with LightBlue, a two story yacht was fully transformed into the ultimate interactive barre class on the upper deck. Through partnerships with FlyBarre, Kold Press Juice, Dish catering and renowned DJ Pauline, the fitness experience was brought to life creating ‘instagramable moments’ from the minute guests walked in until they left the boat.
Short 15 second branded videos were also developed for key influencers and shared post-event to maximize digital coverage. Across digital platforms the event generated 68 posts and a potential audience reach of over 400,000. Additionally, positive feedback was received across the board on the overall adidas experience and the Climachill technology.