The Singapore Tourism Board (STB) has renewed its communication partnership for the Korean market with Synergy Hill+Knowlton Strategies. Beginning in May and lasting for an additional two years with the option for a third, the new contract was secured by Synergy Hill+Knowlton Strategies after the agency won a multi-agency competitive review.

The STB and Synergy Hill+Knowlton Strategies will continue their strategic public relations partnership in Korea through a range of activities including media strategy, external communications, content creation, and PR event coordination, as well as reinforcing online and social media communications.

Confirming the pitch results and renewal of Synergy Hill+Knowlton Strategies, the STB said, “The Singapore Tourism Board is delighted to continue working with Synergy Hill+Knowlton Strategies and we are confident that the team will continue to strive to raise awareness of Singapore among Korean travelers through its deep market insights and diversified public relations and marketing strategies. We strongly believe that our collective efforts will continue to raise the profile of Singapore as one of the best destinations for Korean travelers.”

“We are excited to extend our partnership with the Singapore Tourism Board in Korea,” said Synergy Hill+Knowlton Strategies President & CEO, HS Chung. “We have had great success over the past three years providing integrated communications for STB, with a strong focus on creative content development that Korean travelers can relate and be attracted to. We are more ready than ever to provide creativity and a fresh approach in this fast changing new media environment in order to bring our existing partnership with the Singapore Tourism Board to the next level.”



About STB:

The Singapore Tourism Board is a leading economic development agency in tourism, one of Singapore’s key service sectors. Known for partnership, innovation and excellence, the Singapore Tourism Board champions tourism, making it one of the key economic drivers for Singapore.

About Synergy Hill+Knowlton Strategies:

Founded in 1999, Synergy Hill+Knowlton Strategies Korea specializes in corporate and brand reputation management, integrated communication services and crisis and issue management, representing a diverse range of domestic clients including Singapore Tourism Board, LG Electronics, Hanwha, P&G, Allianz Life, UFC, Chanel and PyeongChang 2018 Winter Olympics.

Hill+Knowlton Strategies, Inc. is an international communications consultancy headquartered in New York, with 87 offices in 49 countries, as well as an extensive associate network. The agency is part of WPP, one of the world’s largest communications services groups.

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