With a mandate to deliver and manage world-class, state-of-the-art, sustainable buildings and infrastructure in line with Qatar National Vision 2030, the Public Works Authority ‘Ashghal’ appointed H+K to support its communications strategy development.
H+K Qatar developed and implemented a fully-fledged communications plan that fosters broad stakeholder support for the organisation’s work among the community, governments, partners, media and people of Qatar. As part of H+K’s tried and tested 100-day approach, we developed a comprehensive strategy to build the foundation for consistent and compelling external and internal communications.
Since implementation, Ashghal has garnered positive public perception and enhanced community engagement with targeted, effective and meaningful interaction with stakeholders. H+K’s dedicated seven-strong seconded team continues to serve as a trusted advisory group, providing strategic counsel to help Ashghal achieve positive and impactful results.