~Wins the Strategic Communications Mandate For Discovery Communications India’s corporate brand as well as portfolio of channels in the country
India, November 15th, 2018: After a competitive multi-agency pitch, Hill+Knowlton Strategies, one of India’s premier communications consultancies, has been awarded the communications mandate for the country’s leading infotainment player – Discovery Communications India and its portfolio of channels in India including Discovery Channel, TLC, Animal Planet, Discovery HD World, Discovery Science, Discovery Turbo, Discovery Kids, Discovery JEET, Animal Planet HD World, TLC HD World and Discovery Tamil. The appointment will see Hill+Knowlton Strategies roll out strategic communications solutions for the network’s channels to drive greater engagement with viewers across India.
Confirming the appointment, Sameer Bajaj, Director, Corporate Communications & External Affairs, Discovery Communications India, said, “We are delighted to partner with Hill+Knowlton Strategies India as our strategic communications partner to deliver our vision as a brand, better engage with viewers and drive our narrative in a more compelling manner. Their strong experience in media & entertainment, in-depth understanding of our market requirements and passion gave us the confidence to award them this mandate. I believe, together as a team, we will further strengthen the Discovery brand in India.”
Commenting on the win, Kavita Rao, President & CEO, India, Hill+Knowlton Strategies, said, “We are thrilled that Discovery Communications has chosen us to partner with them in managing the strategic communications of their corporate brand as well as their strong portfolio of brands in the country. With committed teams and our in-depth domain knowledge and experience across sectors, H+K India is well positioned to drive the desired impact and outcome for Discovery Communications India.”
Hill+Knowlton Strategies India has a strong track record in the media and entertainment sector, working with clients such as Sony Entertainment Television (SET), Sony Music, Times Network and in the past with Colours from Viacom and Turner Broadcasting
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About Discovery Communications
Discovery Communications India, the country’s leading infotainment player, is dedicated to satisfying curiosity, engaging and entertaining viewers with high-quality content through its portfolio of 12 channels including Discovery Channel, TLC, Animal Planet, Discovery HD World, Discovery Science, Discovery Turbo, Discovery Kids, Investigation Discovery (ID), Animal Planet HD World, TLC HD World, Discovery Tamil and a premium sports channel DSPORT. From survival to natural history, wonders of science to extreme jobs, motoring to travel and lifestyle, and the latest engineering marvels to live sporting events, each channel offers distinct must-watch programming to engage viewers across the country. Discovery Communications India is a division of Discovery Networks Asia Pacific (DNAP). For more information, please visit www.corporate.discovery.com.
About Hill+Knowlton Strategies
Hill+Knowlton Strategies, Inc. is a leading international communications consultancy, providing services to local, multinational and global clients. The firm is headquartered in New York, with 86 offices in 48 countries as well as an extensive associate network. The agency is part of WPP, the world leader in communications services. For more information please visit www.hkstrategies.com.
In India, Hill+Knowlton Strategies has more than 100 consultants and operations in Delhi, Mumbai, Bengaluru, Chennai & Kolkata plus local affiliations that reach more than 100 cities nationwide. The agency specialises in corporate communications, public affairs, marketing communications, crisis, finance, technology, media & entertainment, and digital communications.
For further queries, please contact:
Sonali Bagchi, Director – India, Growth Initiatives & Marketing, Hill+Knowlton Strategies India