About Us
Hill+Knowlton Strategies (H+K) is a global public relations and integrated communications agency.
About Hill+Knowlton Strategies Brazil

Ideal H+K Strategies (formerly knows as Ideal) was founded in 2007 by Eduardo Vieira and Ricardo Cesar – two well-known Brazilian journalists – to be one of the first hybrid communications agency in Latin America. After only five years of operation, it was already established as one of the top agencies in Brazil, and in September of 2015, the agency became part of the WPP group and changed its name to Ideal H+K Strategies.

Top clients include Coca-Cola, Nike, Nestlé, Facebook, Embraer, Volkswagen, Diageo, Instagram, Dell, Qualcomm, Spotify, Columbia University, Comitê Olímpico Internacional (COI), Mercado Livre, Minerva Foods, Monsanto, 3M, GE, Goodyear, Oxitec, Thyssenkrupp, Nextel, Faber-Castell, Fibria, Grupo BioRitmo, Pátria/Blackstone and Creditas.


Ideal H + K Strategies develops data-driven communication strategies and creative planning to create authentic narratives that influence people through its own areas:

  • Corporate Communications (Public relations)
  • Design Creation
  • Content creation
  • Media (online and offline)
  • Business Intelligence


  • Eduardo Vieira, founding partner and Co-CEO
  • Ricardo Cesar, founding partner and Co-CEO
  • Edson Porto, COO
  • Bruno D´Angelo, CCO Latam
  • Maurício Somera, CFO

Areas of expertise/ specialties/ special offerings

Ideal H+K Strategies is the pioneer agency in Digital PR in Brazil. The first to raise the banner of convergence between public relations, content and advertising. The first PR agency in the country to buy media by doing Social Advertising. The first to have a Business Intelligence area, working with Big Data. The first to create earned media strategies considering its two other strands – owned media and paid media. And the first to work with digital influencers spontaneously, in addition to hiring them.

 Awards & Recognitions


  • Communication for Future Awards (C4F) 2017 – Eduardo Vieira, Leader of the Future & Evangelist of the Future


  • prScope 2015 – Best Communications agency in six categories
  • International Business Awards (Stevie) 2015 – 2 golds and 1 silver
  • Fastest growing communication agency in Brazil since 2011, according to Deloitte / Exame PME
  • Wave Festival América Latina 2015 – PR shortlist
  • Prêmio Comunique-se 2013/15 – 3 TOP communications agencies in Brazil
  • Executivo de Comunicação do Ano (Eduardo Vieira)
  • Prêmio Aberje 2015
  • Best Consumer Product Campaign (Diageo) in Marketing
  • Best 2015 SABRE Latin Awards 2015 – PR Camping, Entertainment and Marketing & Communications


  • Great Place to Work/Best Agency to Work 2012
  • Google Latam PR Awards 2012
About Hill+Knowlton Strategies

Hill+Knowlton Strategies is an international public relations company with more than 80 offices around the world.

We believe that every corporate, every brand, every client has a public and today’s public is more powerful than ever before. The public has the power to topple CEO’s, reshape corporate and brand strategy, kill products and create unicorns. Today’s public demands truth, transparency and the highest behavioral standards. Because we’re organized along a sector model, our expertise is deep, and our client obsession means we are constantly evolving new products and services to help brands and the public communicate. We’re creative, data-driven, and always in beta.

Our belief is that those brands with a clear, authentic purpose are most likely to succeed, and their ideas are more likely to earn your attention. We call this approach to working with clients 3P Communications™: Performance + Purpose = Preference.

The Fifth Seat

We believe that today’s public is less siloed, more connected, and more powerful than ever before.

What makes H+K special is our ability to harness the power of the public in today’s turbulent times. We do this with our trademarked Fifth Seat, a revolutionary concept pioneered by Chairman and CEO Jack Martin. By putting trusted advisors in boardrooms with C-suite clients around the world, H+K interprets and capitalizes on public opinion to benefit brands in an unstable environment.

Our People

Our talent is what sets H+K apart. We constantly strive to bring the best teams together, regardless of geographical location, to answer our clients’ needs. We collaborate across time zones, languages, and cultures to help clients make informed decisions and tell compelling stories. We are inspired to deliver great work that can travel across markets, empowered by a shared approach, enabled by technology.

We offer a wealth of specialist expertise, including former journalists, award-winning screenwriters, speechwriters, public policy advisors, directors, animators, and behavioral and data scientists. We are continually adding fresh talent and looking for ways to hire differently and are committed to investing in our staff to ensure they are the best they can be.

H+K: You Belong  

We are committed to building a diverse and inclusive workplace where everyone can reach their full potential.

Learn more here.

A global citizen

With over 85 offices in more than 45 countries, our teams collaborate across time zones, languages, and cultures to help clients make informed decisions and craft compelling campaigns in today’s measurable world.

New talent at our table

We bring a wealth of specialist expertise to the table, including former journalists, awarded scriptwriters, public policy advisors, directors, animators, and behavioral and data scientists. We are constantly adding fresh talent and looking for ways to hire differently.

A trusted partner

H+K has been in this business for more than 90 years, and our world-class teams of trusted advisors and creative experts have a wealth of experience in helping clients strengthen brands, reputations, and bottom lines. We work with over 50 percent of the Fortune Global 500 companies and some of the world’s most transformative social enterprises and technology companies in both established and emerging markets. Our relationship with WPP — one of the world’s largest communications groups — gives us an unmatched worldwide presence.

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