In the USA, Prevail is an industry leader in producing products aimed at preventing and managing adult incontinence. In China however, Prevail is a new and relatively small brand. In 2017, they asked us to help grow awareness in a market where Prevail didn’t yet have name recognition, and where incontinence is a taboo subject.

In order to increase awareness and drive traffic to Prevail’s ecommerce channels, we decided to make incontinence a topic of conversation in families by educating younger generations about the truths of the condition. This was achieved through video content inspired by the stories of real sufferers, which earned a huge viewership as a result of an emotional story and true-to-life experiences.

Published on both Prevail’s and Ergeng’s channels, our campaign clearly struck a powerful chord with consumers, with our hero video receiving over 9 million entirely organic views in its first week.

This resulted in a huge spike in external direct traffic to Prevail’s recently launched e-commerce channels, with a 6500% increase in unique visits during the campaign period. The brand also saw a 74% spike in sales during the campaign.

As a result of our activity, Prevail’s followers on Weibo also increased by 200% overtaking its established competitors to become the top brand in its category on the platform.