Compass is a dynamic, multidimensional issues-management framework that can be leveraged to guide prioritization and communications across the myriad of reputational issues that a company faces on a day-to-day basis such as product or service quality, reputation as an employer, and sustainability and corporate citizenship. The tool combines research on public priorities, a company’s strengths, and its current issue stances to highlight the issues where that company can take a leadership position, where it may need to engage with the public defensively, and what issues are of less concern. This tool is helpful in positioning the company externally but also provides great value in coordinating and aligning the efforts of internal audiences.