The Risk Relevance Indicator is a proprietary new tool that analyzes online activity to predict how stakeholders will react to a given incident or scenario, to help you understand which issues present the greatest risks and the greatest rewards to your company. Using information drawn from social networks, news and digital activity, we assess the resonance and potential brand impact of risks. Specifically, our analysis will explore the scope of conversations on issue challenges and opportunities, the most influential voices (both individuals and organizations) in these discussions, public reactions to and engagement with certain issues, how your brand and industry are associated with the narrative, and how your risks compare with your competitors. The output is rich, insightful, and remarkably simple.